In order to start a debate around some topic it is essential to pick the right title. The title should attract user attention to the full story.
Then we put together a lead that will further stimulate the readers to proceed to the full story.
The topic itself should be newsworthy and of interest for the majority of the audience so more people are interested to join the debate.
The story must include the latest development on the topic, additional details, which will make it more compelling. At the same time the story must be concise and easy to read.
After story is sent to the social networks, everyone should have an opportunity to comment. As a further impetus for the audience, it will be good to have the authors join the discussion.
